The Features Desk

FEATURES

Long-form features from the frontier — argued, reported, and built to last.

2 stories on file
Latest from the Features desk§ FEA
Top of the desk · Features

X's Original Content Rewards
Program Goes Live Today,
Reshaping the Small-Business Content
Calendar

Starting September 8, X replaces Revenue Sharing with a program that pays creators only for original posts and uses AI-era enforcement to strip out reposts, aggregation, and minimally modified content.

By Wesley Castellanos · Sep 8, 2026
Features

AI is now the third-biggest
way consumers find local businesses.
Most owners are invisible.

BrightLocal's 2026 survey clocks AI-tool usage for local discovery at 45%, up from 6% a year earlier. A separate benchmark of more than 200 U.S. service businesses puts their average AI visibility score at 30 out of 100.

By Wesley Castellanos · Sep 7, 2026